Thursday, April 30, 2009

don't stop dreaming

Urban Outfitters
has put itself back into the fashion indie scene by collaborating with hip brands and units like Samantha Pleet, Slow and Steady Wins the Race, and even Sonic Youth's Kim Gordon for exclusive collections, and it doesn't seem to be slowing down a bit. Next on the list is, according to i-D magazine, Hong-Kong-born-London-based sister-brother duo Daydream Nation. With backgrounds in textile and theater design respectively, desginers Kay and Jing draw inspirations from myths and fairy tales to create whimsical and beautifully crafted clothes that tell a distinct story each season. As the name of the brand implies, the clothes are fun and almost look like they can come straight out of a picture book. Although their adorable line of accessories can be found in selected shops here in the US (like this pretty crochet necklace shown here), most of their clothes are only sold at stores in Europe and Asia. So if this piece of news is true (the collaboration is rumored to debut sometime in May), I cannot wait to see (and buy!) what the designer duo is going to dream about for the mass U.S. retailer.

Image: crochet necklace from Pixie Market

No comments: