one good cause

What happens when four seemingly unrelated visionaries come together? The result is an eerily beautiful collaboration and a good cause for charity. Here's one of my favorite crossovers in 2010 made possible by:

1) Joyce - Hong Kong's leading multi-brand boutique, always one step ahead in their buying selection; the only place to find such up and coming brands like Mary Katrantzou.
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2) Rodarte - CFDA award winner and my undying love for the brand can be seen here, here and here.
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3) Maggie Cheung - the always-so-chic, super star of HK movie stars, and as Susie Bubble so aptly puts it "everyone of Chinese origina universally hearts Maggie Cheung and she has 'national treasure' written all over".
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4) Wing Shya - renowned photographer and art director, recently co-directed his first romantic comedy Hot Summer Days.
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A charity programme for UNICEF.

For every click on the short film from now until March 31st, Joyce will donate HKD$1 to UNICEF.

So what you waiting for? Click here now to do some good.