Monday, March 22, 2010

one good cause

What happens when four seemingly unrelated visionaries come together? The result is an eerily beautiful collaboration and a good cause for charity. Here's one of my favorite crossovers in 2010 made possible by:

1) Joyce - Hong Kong's leading multi-brand boutique, always one step ahead in their buying selection; the only place to find such up and coming brands like Mary Katrantzou.
2) Rodarte - CFDA award winner and my undying love for the brand can be seen here, here and here.
3) Maggie Cheung - the always-so-chic, super star of HK movie stars, and as Susie Bubble so aptly puts it "everyone of Chinese origina universally hearts Maggie Cheung and she has 'national treasure' written all over".
4) Wing Shya - renowned photographer and art director, recently co-directed his first romantic comedy Hot Summer Days.
A charity programme for UNICEF.

For every click on the short film from now until March 31st, Joyce will donate HKD$1 to UNICEF.

So what you waiting for? Click here now to do some good.

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